What sets you apart from a business that operates in the same area/trade as you?
I have been working with a client overseas and I notice that her Web site and Facebook profile does not have a story about her and the business.
A story as to why it matters to you the business owner. A story about why you love the business and what you can do for the customer. Show passion!
Talk about your product range and why you have selected these products.
I always buy from people in store or on-line whom I feel care about what they sell and do. It comes across digitally and in person every time.
Set yourself apart from the competition. Make yourself the site/store where it matters.
